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tv market data TV Market Data / Internet-Connected TV-Platform "Canvas"
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December 2009 | External LinkBBC Trust
Public Value and Market Impact Assessment of Project Canvas

The BBC Trust has published its provisional conclusions from its assessment of Project Canvas. Project Canvas is a joint venture between the BBC, ITV, BT and Five to develop and promote a common standard that would allow digital terrestrial TV viewers with a broadband connection to watch on-demand services and other internet services without paying a subscription (other than for broadband costs).

The BBC Trust's overall conclusion is one of potentially high public value by Project Canvas for particular audience groups and medium public value overall. Over time, the BBC Trust considers that Canvas may offer the potential for high overall value. Concerning the market impact, the BBC concludes that Canvas will have a positive impact on content providers provided access is available to the platform on a fair, reasonable and non discriminatory basis. Canvas is likely to grow the addressable market for VOD and other content and is also expected to allow content providers access to customers via Canvas at an on average lower cost than other platforms (as it is envisaged that Canvas will operate on a costrecovery basis) and with a reduced need to reversion and reformat content for multiple DTT platforms.

Please find details in the following BBC Trust documents:

PDF Document Provisional conclusions and public consultation (204 KB)

PDF Document Public Value Assessment (2.94 MB)

PDF Document Market Impact Assessment (2.19 MB)

PDF Document Opinion Leader research (301 KB)

PDF Document Omnibus research (46.5 KB)

PDF Document TV Model Report (749 KB)

PDF Document VOD Report (324 KB)

PDF Document ISP Report (998 KB)

PDF Document Non-confidential consultation responses (1.13 MB)

PDF Document Report on the incentives to syndicate (63 KB)


For further information please visit:

External Link BBC Trust

External Link Project Canvas

External Link Hybrid Broadcast Broadband TV (“HbbTV”)


Or check the leading TV & online video properties in UK:

External LinkTV & online video portals in the UK




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