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see directories below TV Ratings & TV Audience Measurement across the World
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This section provides an overview on television audience measurement in various countries around the world.
@ propose further
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International comparison of telemetric TV research, peoplemeter, institutes & boards

Country TV househ. (in Mio) Organisation Research Institute Peoplemeter since
Austria 3,7 MOC (AGTT) AGTT / GfK Austria 1991
Belgium 4,7 JIC Audimétrie 1985
Bulgaria 2,6 n.s. TV Plan / TNS 1999
Croatia 1,4 n.s. AGB Nielsen Media Research 2002
Cyprus 0,3 n.s. AGB Nielsen Media Research 1998
Czech Republic 3,7 MOC Mediaresearch 1997
Denmark 2,4 MOC TNS Gallup 1992
Estonia 0,6 n.s. TNS Emor 2003
Finland 2,2 JIC TV Mittaritutkimus/ Finnpanel 1987
France 25,0 n.s. TRCC Médiamétrie 1989
Germany 33,9 JIC (AGF) AGF / GfK Fernsehforschung 1985
Greece 3,4 OS AGB Nielsen Media Research 1988
Hungary 3,9 OS AGB Nielsen Media Research 1994
Ireland 1,5 JIC AGB Nielsen Media Research 1996
Italy 22,6 JIC (Auditel) Auditel - AGB Italia 1986
Japan 50,8 MOC iNEX2 / Videoresearch 1997
Latvia 0,8 n.s. TNS Latvia 1999
Lithuania 1,3 n.s. TNS Gallup 2000
Netherlands 7,1 MOC Intomart / TV Times 1987
Norway 2,0 MOC TNS Gallup 1992
Poland 13,4 OS, MOC AGB Polska 1996
Portugal 3,5 MOC Marktest Audimetria 1993
Romania 6,9 n.s. AGB-TNS International 1998
Russia 50,0 OS TNS Gallup Media 1996
Serbia 2,4 n.s. AGB Nielsen Media Research 2002
Slovakia 1,6 n.s. TNS 2004
Slovenia 0,7 n.s. AGB Nielsen Media Research 1999
Spain 15,7 OS TNS 1988
Sweden 4,1 TRCC AGB Nielsen Media Research 1993
Switzerland 3,1 MOC IHA-GfK, Hergiswil 1985
Turkey 15,9 n.s. AGB Nielsen Media Research 1990
Ukraine 16,5 JIC (ITK) GfK Ukraine (GfK-USM) 1998
UK 25,2 JIC (BARB) BARB / Ipsos RSL / RSMB / AGB Nielsen 1981
USA 110,2 OS Nielsen Media Research 1987
Sources: Horizont Mediaguide, Jahre Fernsehforschung (based on Toby Syfret, Television 2007 / IP Networks, EBU); Electronic Audience Measurement Overview (IP Networks)

OS = Research Company Own System
MOC = Media Owner Committee
JIC = Joint Industry-Committee (JIC)
TRCC = Tripartite Research Company Contract (TRCC) – a subcategory of the JIC
n.s. = not specified




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