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tv market data TV Market Data / Global TV Format Trading & TV Formats (2006-2008)




December 2009 | External Link FRAPA
Global TV trading and most successful TV formats worlwide

The international format trade has seen enormous growth and acceleration over the past few years. While the traditional players are engaging in this gamechanging process by breathtaking M&A activity, newcomers are scrambling to claim some share of the approximately 3bn Euros up for grabs each year.

The FRAPA Report 2009 – TV Formats to the world traces the changes in the format business between 2006 and 2008 and sheds light on the industry’s response to the global economic downturn during the first months of 2009.


International TV Format Trading (2006-2008)
Statistic on the number of exported and imported TV formats (country by country)

Source: Frapa Report 2009


The number of traded formats has substantially increased. During our research period, a total of 445 original formats found their way to foreign screens. In the first FRAPA study on the format trade covering the years 2002 – 2004, there were 259.

The production volume generated by traded formats has grown from €6.4bn for the years 2002 – 2004 to approximately €9.3bn for the years 2006 – 2008.

The UK is still leading in the number of exported formats, followed by the USA, The Netherlands and Argentina, in that order.

Countries such as Germany, Spain and Italy, which were not particularly proactive in format exports, meanwhile jumped on the bandwagon and are now keen to improve their format business with promising results already in evidence. Even Japan, a self-sufficient giant, is showing a growing interest in the format trade.


TOP 10 TV Formats around the world
The most successful TV formats around the world (2006-2008)

Source: Frapa Report 2009


Format global heavyweights such as Endemol and Fremantle face growing competition from many new players; most recently several US studios invested heavily in local production abroad as well as in their format distribution businesses.

Talent shows, studio game and quiz shows are the top earning genres, along with makeover/coaching shows. The sales in such scripted formats as dramas and telenovelas are growing.



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