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tv market data TV Market Data / Global Advertising Revenues (2008-2012)




September 2009 | VisitIDATE
Global TV Advertising Forecast (2008-2012) - Return of Growth Expected in 2010

The global advertising market was obviously not spared from the worldwide economic crisis that started during the summer of 2008. That year, the market was still growing but appeared to be running out of steam, with only a 0.5% increase compared to 2007. Though television and Internet recorded a slowdown in their growth on a worldwide basis, radio and the press were already showing a drop of -4.3% and -5.1% respectively.

Change in global ad market by media, 2008-2012 (mio Ä)
Global Advertising Revenue Forecast (2008-2012)
Source: VisitIDATE

Though the overall ad market should grow an average of nearly 4% per year between 2010 and 2012, the various media are showing disparate growth rates. The global market should be essentially pulled along by the Internetís momentum, with a CAGR 2010-2012 of 15.5%. The steady advertising revenue in TV, with a CAGR of 3% over the same period, should also contribute to the recovery of the ad market. Smaller in value, the radio market should record a CAGR of 1.9% between 2010 and 2012 while press advertising revenue should stagnate in 2010 before experiencing a sort of catch-up effect resulting in a slight growth of 1% in 2011 and 2012.


PDF Document IDATE Forecast on TV, Radio, Press & Internet Advertising 2008-2012 (September 2009)






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