TV Market Data

Comscore

21 million Canadians viewed more than 3.1 billion videos online in February 2009. The average Canadian online video viewer spent 10 hours viewing videos in February, up 53 percent from their average viewing time last year.


Google Sites Holds Commanding Lead in Canadian Video Market

Google Sites led as the most popular video destination in February with more than 1.6 billion videos viewed (52 percent share of all videos), and YouTube.com accounting for nearly 99 percent of videos viewed at the property. Microsoft Sites ranked as the second most popular video destination with 55.6 million videos viewed (1.8 percent share), followed by Yahoo! Sites with 45.7 million videos (1.5 percent share).



Top Canadian Online Video Portals - by Videos Viewed

Source: Comscore

Canadians Watched Nearly 150 Videos per Viewer in February

More than 21 million Canadian viewers, or 88 percent of the total Canadian Internet population, watched an average of 147 videos per viewer in February. Google Sites attracted the most viewers with 18.2 million watching an average of 89 videos per viewer during the month. Microsoft Sites drew 7.1 million viewers, while Facebook ranked third with 5.8 million viewers.

Source: Comscore

• The average online video was 4.1 minutes in length, up nearly 25 percent from the previous year’s 3.3 minute average.
• More than 1.6 billion videos were viewed by 18 million viewers on YouTube.com in February, representing nearly 90 videos per viewer.
• Nearly 88 percent of the total Canadian Web population viewed online video in February, the highest penetration of the five countries currently reported by comScore Video Metrix (France 82 percent, Germany 82 percent, U.K. 81 percent, U.S. 76 percent).
• The average online video viewer in Canada watched 605 minutes of video in the month, the largest amount of time of the five countries reported by comScore Video Metrix (U.K. 540 minutes, Germany 466 minutes, France 390 minutes, U.S. 312 minutes).

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Nielsen's U.S. 3 Screen Report (Q4 2009)

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U.S. Online Video Usage (2010)

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U.S. Online Video Usage (2009)

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Online Video Usage in France (2008-2009)

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Online Video Usage in Germany (2009)

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3 Screen Report: TV, Online & Mobile Video Usage in the U.S. (2009)

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Online Video Usage in China, Japan & Korea (2008)

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Mobile Video Use in USA, Europe, China, India, Russia (2008)

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"3 screen" US video usage - TV, internet, mobile (2007-2008)

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compare to global tv viewing time (2000-2007)

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More Online TV resources

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TV market data, reports and forecasts

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