TV Market Data /
3DTV / Penetration Forecast (2015)
May 2010 | Informa TM
Global 3D TV Households Penetration Forecast (2015)
According to the latest forecasts from Informa Telecoms & Media, over 20 million TV homes globally will be watching 3D TV within five years. Backed by key industry players including set manufacturers, content owners, broadcasters, platforms and satellite operators, 3D TV is expected to be in 1.6% of all homes by 2015. North America will lead the way in terms of number of 3D TV homes with 9.2 million, Western Europe will be the second largest region with 6.8 million and Asia Pacific third with 4.6 million.
Global 3D TV Homes Penetration Forecast (2015)
"This summer's World Cup will provide an ideal platform for 3D programming, for example, FIFA and Sony have already announced that they will be showing 25 matches in 3D. With the possible exception of the Olympics, the World Cup is the most important showcase for new broadcast technology and it could potentially do for 3D TV, what Avatar did for 3D movies," he adds. "The influence of Hollywood, console manufacturers and games publishers will also help push overall demand."
Despite the prediction that it will take off, the absence of a glasses-free system of watching 3D TV will constrain growth.
"We believe that 3D TV will take off, but we also believe that 3D TV viewing will be limited until the technology has progressed sufficiently to remove
the viewer's need to wear glasses - which we estimate will be beyond our forecast period," Murray said.
"Other limiting factors for 3D TV in the home include a lack of content, high production costs, scarcity of channels, bandwidth constraints and the high
cost of 3D sets."