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Discoery's 3D-Launch in 2010
David Zaslav (CEO, Discovery)

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Hunter Walk, YouTube

HD Outlook: Revenue to Reach
$2.2 Billion by 2012

Suzanne Johnson, Akamai

tv market data TV Market Data / 3DTV Via Satellite

September 2009 | External LinkEutelsat
3DTV Via Satellite

Throughout Europe, momentum is growing for 3D. Content creators, broadcasters, encoding specialists and manufacturers are actively developing 3D solutions. Watch Eutelsat's infomercial on 3D, with some of the key players within the industry giving their views on the latest broadcast technology.

In 2009, Eutelsat launched a 3D demonstration channel on the EUROBIRD™ 9A satellite to showcase 3DTV content in the home. Using standard encoding techniques, Eutelsat incorporates MPEG-4 and traditional satellite modulation technology to multiplex two streams, one filmed from the left and the other from the right, replicating the view of the left and right eye. The combined signal is transmitted via an 8 Mb/s satellite stream to consumer HDTV set-top boxes, and received by the 3D stereoscopic TV monitor, which has a integrated decoder.

3DTV Via Satellite
Sources: Eutelsat

Before 3DTV will be available in the living room, viewers can watch 3D in theatres, cinemas, and other public locations. Live events and feature films are already a reality, and the film studios are leading the way, with 34 feature films set to be released in 3D in 2009 and another 40 scheduled to première in 2010.




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